Innocent Drinks, makers of all natural and all-good smoothies and juices, is staging a Big Knit, asking knitters everywhere to send them mini-hats for their smoothie bottles; for every behatted bottle sold, Innocent will donate 25 cents to Age Action, a charity dedicated to empowering and caring for Ireland's older population.
At first I thought it might be more practical to knit adult-size hats to keep the elderly warm, but of course they don't need hats, they need money to pay their heating costs and money to keep Age Action going. I love the idea of knitting a little smoothie-bottle hat that will festoon a bottle in an Irish store and sway a buyer to support this great cause. Also love that it might live a second life as an egg-warmer or a little doll's hat.innocentdrinks.ie.
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